About: greenskythinking

Greenskythinking  explores how innovation can change the world.  It asks how best to unleash human ingenuity toward creating better social systems – food, energy, water, and others. It provides inspiration and offers support to those engaged with or curious about developing new ways of doing business that fit within environmental constraints and better serve society.

It collects, tries to implement and reflects ways of being that are generative and forward-thinking. It aims to highlight ideas, provide case studies and test new concepts.  It convenes diverse organisations to solve the biggest challenges of our time. It is underpinned by the belief  that business can be a force for good and supports its evolution from problem to solution through innovation and collaboration.

About: nicola

I am curious about ways to unleash human ingenuity to accelerate change toward an aspirational future. I work with individuals, start-ups, businesses and networks to  create  positive, transformational change.

Working with M&S, Interface, Cafe Direct, Lloyds, PWC, Dept BIS, Nesta and others we set-up the strategies, programmes, challenges, projects and ventures that bring us closer to a better future. I source and build demonstration businesses – glimpses for the market into a future where economic, social and environmental priorities are balanced and beyond. I’m curious about systems change and how to support transformation at scale by bringing the biggest types of organisations together. I’m also interested in how individuals have the power to unlock change and how we support them to do this at scale.

This means that I bring people together. Build businesses.  Broker partnerships. Create concepts.  Do experiments. Make up stuff.

Including recipes.  Come for dinner.  Bring some contentious  discussion points.  Lets talk about systems transformation.  Collaboration.  Social enterprise.

And maybe seed a new tomorrow…


“You can never change things by fighting the existing reality. To change something, build a new model that makes the existing model obsolete” – Buckminster Fuller

“The object isn’t to make art, it’s to be in that wonderful state which makes art inevitable.” – Robert Henri
“There are only two ways to live your life. One as though nothing is a miracle. The other is as though everything is a miracle.” Albert Einstein
“What a strange machine man is! You fill him with bread, wine, fish, and radishes, and out comes sighs, laughter, and dreams”
Nikos Kazantzakis, poet and novelist (1883-1957)
“Come to the edge he said
They said: we are afraid
Come to the edge he said
They came
He pushed them
They flew”

Guillaume Apollinaire
“Whatever you can do, or dream you can, begin it. Boldness has genius, power, and magic in it” Goethe
“Umuntu Ngumuntu Nga Bantu”
“Sometimes I think we’re alone in the universe, and sometimes I think we’re not. In either case, the idea is quite staggering ”
Arthur C Clarke
Martin Luther King, Jr.

“On some positions, Cowardice asks the question, “Is it safe?” Expediency asks the question, “Is it politic?” And Vanity comes along and asks the question, “Is it popular?” But Conscience asks the question “Is it right?” And there comes a time when one must take a position that is neither safe, nor politic, nor popular, but he must do it because Conscience tells him it is right.”

. . .

“We must rapidly begin the shift from a “thing-oriented” society to a “person-oriented” society. When machines and computers, profit motives and property rights are considered more important than people, the giant triplets of racism, materialism, and militarism are incapable of being conquered.”

. . .

“The saving of our world from pending doom will come, not through the complacent adjustment of the conforming majority, but through the creative maladjustment of a nonconforming minority.”


I have no special talent. I am only passionately curious” Albert Einstein

6 responses to “About

  1. Love the site Nicola! Well done for coming with such concept and actually making it happen! Once our dissertations are over, I would love to “Come for dinner. Bring some interesting discussion points” and “talk about systems transformation. Collaboration. Social enterprise.”

    Keep up the good work!!


  2. Hi Nicola

    Great site – o other things, we didn’t make the exhibition after all! Catch up after the 7th hopefully. maybe I can make dinner for you!


  3. Hi Nicola, really like what you have written here and very interested in the organisations you mention in your ‘inspiration’ sections.

    Have you come across The Hunger Project (www.thp.org) or http://www.thehungerproject.co.uk/ The methodology/ approach/principles THP uses are very similar to what you discuss in ‘Inspiration2: social-innovation.” We recently redefined our vision for the future to focus on advocacy and scaling to a completely new level to deliver which is going to be very challenging for the existing organisation.
    Would be great to discuss this at some point if you have time.
    Best regards, Glenn Halliday
    Chairman THP-UK

    • Glenn Your organisation sounds inspirational. I am currently travelling in Africa but will be in touch on my return. Thank you for getting in touch. Nicola

  4. Hi, Nicola I have some interested project proposal to sheer with you ! can you place contact me on this e-mail swethioschool@hotmail.com ? Best Regarding Habtmu Alena SWEDEN

  5. Hi Nicola
    great to meet you the other week and I love your website – a woman after my own heart! Lets keep in touch.

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